When I was flying out here to San Francisco I picked up the in-flight magazine for a quick look. It was mainly to figure out what I’m going to have for breakfast.
As I was putting it back into the seat-back-pocket in front of me I spied something:
You can decode the code in the air, but you can’t act on it unless you are on the ground.
So, other than making the ad look high-tech, does it do anything?
Now don’t get me started on the QR codes by themselves. :-P That’s another post…