I was browsing an internet forum a few days back and someone mentioned a “multi-ISO film.” I vaguely remembered that back in the day. I needed to figure out what it was.

Thankfully Google has scanned basically all of the old Pop Photo magazine. In February 1996 the wrote about exactly that!

While the old articles are cool, it’s a throwback seeing the state of the world 21 years ago. Looking at all the old ads with AOL email addresses and all that. The complete lack of digital cameras, except for a few Kodak Canon contraptions — the old DCS 1.

A time when film ruled the world. Knobs were retro.

Knobs are still retro to this day.