It’s hard to hire for visionaries. And actually, you probably ought not to in the first place.

You need to foster a fertile ground for people to be creative in and let the creativity flow.

What does it me to be that anyway? Making something your customers want isn’t a big deal, making something your customers didn’t even knew they wanted is far bigger.

Hell, Amazon, one of the most cutting edge companies out there it comes up with maybe a dozen “visionary” ideas a year. A couple will be developed. And hopefully one makes it big.

But you don’t hire the person for that job title.