When lawyers have a sense of humor
The company I used to work for ComparisonMarket, er... Insurance.com was purchased back in 2010. The new owners, QuinStreet, got the domain name and rating technology. The husk of the old company held on to policies they had sold.A company has to have a name -- the problem is they sold their name to QuinStreet.They needed a new one.Sometimes -- once in a blue moon -- the lawyers have some fun on the job.ComparisonMarket. ComparisonMarket. CoMa.The company that had gotten more-or-less braindead was now called CoMa.I had been amused from the beginning. I still am.